Paper + Paste

An immersive sketching app and a collaborative presentation tool for future creators.

 
 

COMPANY

FiftyThree, 2016

ROLE

Contributing designer

TEAMMATES

4 designers, 4 engineers

 
 

Goal

Evolve the Paper product across iPhone, iPad and web to accommodate a new audience: teams within creative companies.

 
 

Paper launched on the iPad in 2012 as a creative tool for hobbyists and professionals to create freely; unencumbered by rows of buttons and menus. The community responded, with 10 million downloads and an award from Apple as iPad App of the Year.

In 2015, FiftyThree began a new chapter, pursuing the opportunity to build tools for teams within creative companies. They believed their approach to productivity could open up the creative process, where more people collaborated on more ideas — earlier and with greater frequency.

I contributed to incremental improvements for Paper 3 on iPhone and iPad, led the discovery phase of Paste, and contributed to the product definition and design explorations for Paste.

 
 
 

Problem

 

Traditionally, ideas are shaped in rigid tools such as Powerpoint, and then shared with the team in a one-directional presentation. The nature of these tools encourages people to form ideas in high fidelity, and share them in a state that struggles to accommodate feedback and new ideas.

To designers, with piles of sketches and constant feedback cycles, that may sound like a foreign concept. But for many people in many industries, it's the way of working.

To create a more agile approach to the formation and communication of ideas, we defined three focuses:

  1. Ensure that anyone with an idea can capture it quickly and easily and share it with their team.
  2. Ensure that ideas can be continuously critiqued, remixed and refined in a shared, collaborative environment.
  3. Support the growing number of media-types and allow them to be displayed and interacted in ways that aid communication.
 
 
 
 
 

Learnings

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Traditionally, when ideas are shared within companies, they're forced into a fixed, rigid tool such as Powerpoint which is then presented to an audience. where feedback is potentially capture and worked into refinements. The nature of these tools encourages people to share higher fidelity, more formed solutions which don't leave space for new ideas or interpretations.

The fluidity and rawness of sticky notes and whiteboards 

FiftyThree believed that their approach to productivity could open up the creative process within companies, encouraging ideas to be shared in their infancy while their easily malleable and open to collaboration. On top would sit a layer of free-flowing conversation that would help move ideas forward and reduce the amount of unidirectional presentations and meetings.

You could think of it as the agile development methodology for the formation of ideas.

more frequently in a tool that was more about back-and-forth communication rather than one-way presentation.

 and by the time they're presented they're already half-baked, unwilling to shift or grow with new ideas.

The evolution of Paper from 

I contributed to refinements of the mobile product

The first step was to get the product onto more devices with the ability to capturing ideas sketching. The launch of Paper 3 in September 2016 satisfied those needs. The second step was to evolve the product to support the unique collaborative environments of teams within companies. Paste launched in April 2017 (after I had left) with the aim to serve that need.


 

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